Privacy policy

Effective October 17, 2026

This Privacy Policy explains how erth. dental ("we", "us" or "our") collects, uses and protects information when you visit erthdental.com or contact us through it. By using this website, you agree to the practices described here.

Information we collect

Information you give us. When you complete a form, request a consultation, call, text or email us, we collect the details you choose to share, such as your name, phone number, email address and any message you include.

Information collected automatically. Like most websites, ours uses cookies and similar technologies to collect basic technical information. This can include your IP address, browser type, device type, the pages you visit, the time spent on them and the website that referred you.

How we use your information

We use the information we collect to:

• respond to your questions and requests
• schedule and confirm appointments and consultations
• send you information you have asked for
• understand how visitors use our website so we can improve it
• measure and improve our advertising

We do not sell or rent your personal information.

Text messaging (SMS)

If you agree to receive text messages from us, we use your phone number to send messages related to your inquiry, appointments and care. Message frequency varies, and message and data rates may apply. You can opt out at any time by replying STOP, or reply HELP for help.

We will not share your text messaging opt-in or consent with any third party for marketing purposes. We may share your phone number with service providers who help us deliver text messages, such as messaging platforms and phone carriers, only so they can provide that service. Text messaging originator opt-in data and consent are never shared with third parties.

How we share information

We share information only with trusted service providers who help us operate our website and practice, such as website hosting, scheduling, communication and analytics providers. They may use it only to perform services for us. We may also disclose information when required by law, or to protect the rights and safety of our patients, our team or the public.

Cookies, analytics and advertising

We may use tools such as Google Analytics, Google Ads and Meta (Facebook and Instagram) to understand website traffic and to show our ads to people who have visited our site. These services may use cookies to collect information about your visits to this and other websites.

You can control cookies through your browser settings. You can also:

• manage Google ad personalization at adssettings.google.com
• opt out of interest-based advertising from participating companies at optout.aboutads.info

Your health information

Please do not submit detailed medical or dental history through our website forms. Information you provide as a patient of erth. dental is protected under federal and state law and handled according to our Notice of Privacy Practices, which is available from our office on request.

Data security

We use reasonable administrative, technical and physical safeguards to protect the information you share with us. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

Data retention

We keep personal information only as long as needed for the purposes described in this policy, or as required by law.

Children's privacy

This website is not directed to children under 13, and we do not knowingly collect personal information from them through the site. A parent or guardian who believes a child has submitted information can contact us and we will delete it.

Your choices

You can ask us to:

• update or correct your information
• stop sending you marketing messages
• delete the information you submitted through this website

We will delete it unless we are required to keep it. To make a request, contact us using the details below.

Links to other websites

Our website may link to other sites, such as financing providers, review platforms or social media. We are not responsible for the privacy practices of those sites.

Changes to this policy

We may update this Privacy Policy from time to time. The effective date at the top of this page shows when it was last revised.